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BIG TEN BASKETBALL TOURNAMENT – ANIMATION PACKAGE
Project type
Sports Motion Graphics
Role
Lead Designer / Motion Designer
Recognizing the limited motion graphics assets available for one of BTN's biggest annual events, I took the initiative to elevate the broadcast presentation of the Big Ten Men's and Women's Basketball Tournaments. Developed a complementary motion design language that expanded the existing package with high-energy team-specific wipes, matchup transitions, and tournament logo animations designed to bring greater excitement and significance to the coverage.
Led the entire creative process independently, from concept development and 3D modeling to texturing, lighting, animation, and final compositing using Cinema 4D and After Effects. Delivered both tournament packages within a one-week production timeline, with the completed graphics airing throughout the tournament broadcasts.
